11 Awesome Examples of Mobile Marketing Campaigns Done Right (2023)

The idea that mobile could overtake fixed internet access has gradually transitioned from sensational headlines to reality. We now know for a fact that we live in a mobile world with user preference tipping towards smaller devices with smaller screens. With nearly 55.68% of web traffic originating from mobile devices (with some sources reporting this share as high as 70%), mobile marketing campaigns are now seen as a viable option for reaching out to the target audience.

And that’s not all.

The COVID-19 pandemic has offered further stimulus to this booming digital trend (including mobile marketing trend) as consumers around the world now rely heavily on mobile technologies for various reasons. Considering that the average time spent on mobile phones has increased from 2 hours to approximately 5 hours per day, meeting your target audience on their preferred platform is the easiest way to appeal to them. You can go through these mobile marketing trends in detail here.

In this spirit, here’s taking a look at some stellar mobile advertising examples or marketing application examples to inspire you!

Mobile Marketing Campaign Types

In the mobile marketing campaign examples that follow, here are some common themes that may be visible:

  • Raising brand awareness amongst the target audience.
  • Retaining customers and increasing their overall customer lifetime value.
  • Post-sales customer servicing and seamless onboarding.
  • Gaining legitimate opt-in requests by offering immediate value.
  • Notifying smartphone users of any ongoing promotions.
  • Sharing real-time updates through push notifications on mobile apps.
  • Collecting invaluable feedback.
  • Running an effective referral campaign.
  • Personalizing through dynamic content.
  • Keeping a tab on user activities.
  • Offering location-based services and offers.
  • Upselling products or services to a targeted audience.
  • Following up with transaction or trigger campaigns in response to a user’s action or inaction.
  • Winning back the customers who are on the brink of churn.
  • Interactive advertising campaigns via influencer marketing

Most mobile marketing companies follow these successful mobile marketing strategies to remain hyper-focused on any one of the goals cited above or blend these together.

11 Examples of Mobile Marketing Campaigns Done Right

Finally, let’s deep dive into some of the most successful omnichannel marketing campaigns that leveraged mobile phones to generate greater brand awareness. Here we look into the various mobile marketing awareness campaigns and how you can use too.

1. Piece of the Pie Rewards – Domino’s

When Pizza Hut was the official Super Bowl sponsor, Domino’s had to “go big” to gain attention in their app promotion ideas. And the brand achieved this feat through its innovative Piece of the Pie Rewards program.

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It allowed customers to sign up for the Rewards Program and earn 10 points for scanning any pizza. Yes, any pizza, even if it was not Domino’s! Upon collecting 60 points, the participant would receive a free pizza from Domino’s!

This guerilla mobile marketing campaign only required a simple AI-driven pizza scanning mobile app, which in turn, contributed to tons of user-generated content and increased brand awareness.

2. Scrabble: Free WiFi – Ogilvy & Mathers Paris

What lengths would you go to get some sweet internet access?

Advertising giants, Ogilvy & Mather asked Paris this very pressing question through their “Free WiFimobile marketing campaign.

The firm partnered with Scrabble to offer smartphone users free WiFi connections, especially in poorly-connected areas. The catch was simple – show off your spelling skills and rack up points to gain internet access for longer durations. The brands promoted the initiative through marketing campaigns over social media as well.

The result was phenomenal – users unscrambled over 6,000 words to score more than 110,000 minutes of free WiFi! And not to mention, the mobile apps registered countless downloads during this period!

3. Send Us a Text – Ford

11 Awesome Examples of Mobile Marketing Campaigns Done Right (3)


Automobile company, Ford, deployed a simple yet effective mobile marketing strategy to promote their Escape and Taurus line. They requested their target audience to text “FORD” at 63611 to know more about the cars. In response to this call to action trigger, Ford collected crucial details from their prospective customers – information such as their names, zip codes, and the type of vehicle of their interest. Thereafter, a Ford dealer would take over to close the deal.

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And in case the SMS marketing attempt went cold, the brand ran effective retargeting campaigns to win your interest! And for those who thought that text messaging was dead, this mobile marketing campaign increased conversion rates by 15.4%!

4. Burn That Ad – Burger King

Burger King is unafraid of taking cheeky jibes at the competition. In fact, the brand ran (a very successful) real-time troll campaign called “Burn That Ad.”

Smartphone users could download the Burger King mobile app and use the Augmented Reality (AR) scanner to locate and virtually burn down their rival’s ads and win a free Whopper! Of course, it is not the classiest (or most ethical) of ways to improve conversion rates, but the mobile marketing campaign was too clever to be taken in poor taste. Customers genuinely enjoyed trying their hand at the new piece of technology, and Burger King got to make the best of their competitor’s investment!

5. #MyCalvins – Calvin Klein

Sometimes, a mobile marketing campaign is all about capitalizing on an existing opportunity!

When supermodel Miranda Kerr used the #MyCalvins hashtag, little did she know that she would be kicking off a mobile marketing campaign for the brand! Her post, which currently has 185,000+ likes on Instagram, offered a unique insight into the social media platform’s engagement capacity. The brand then roped in other celebrities like Trey Songz, Fergie, and Chiara Ferragni, along with influencers like Aimee Song and Bryanboy to propagate the hashtag far and wide.

The trend, which started in 2014, continues to stay relevant even today!

6. Mobile Order & Pay – Starbucks

Okay, placing orders and paying through your mobile devices may not seem like a big deal now. But Starbucks was championing this cause almost a decade ago!

Back in 2011, the Starbucks mobile app could inform users of the closest outlet, show the customer the menu, and accept payment for the order. Now all one had to do is visit the cafe and collect their order! Over the years, the app evolved more to include personalization, surveys/feedbacks, loyalty programs, in-store music, and more.

(Video) Burger King Good Egg Mobile Marketing Campaign

This way of using mobile phone advertising resulted in 7 million downloads and profits in excess of 22%. And, of course, it may have laid the foundation for other ground-breaking food delivery mobile apps.

7. IKEA Place: IKEA

Here is another great mobile advertising campaign example: IKEA Place serves the dual purpose of allowing smartphone users to browse through their catalog and to check out how a piece of furniture would fit in its intended surrounding. To achieve the latter, the mobile app makes use of Augmented Reality (AR) to overlay a life-scale image of the object against the backdrop captured by the camera.

This creative solution has earned IKEA Place 370,000+ monthly active users on the global stage. Furthermore, this mobile marketing strategy boosted engagement as the app users spent an average of 8 minutes on the app, an appreciable increase from the otherwise 3 minutes.

8. The Protection Ad: Nivea Sun

Nivea Sun’s mobile advertising strategy took a very selfless approach to marketing to their target audience – parents.

The brand distributed tear-out bracelets in Brazilian magazines. Parents were encouraged to place this bracelet around their child’s wrist and to download the Nivea Protects app. The app monitored the child’s location and sounded the alarm if they were to venture out too far.

In essence, it spread the altruistic message that Nivea cares.

The brand registered a whopping 62% increase in sales in Rio de Janeiro as a response to this advertising campaign! A study later discovered that 8 out of 10 individuals were deeply impacted by the ad and had downloaded the app!

As such, it should come as no surprise that this mobile marketing campaign fetched the brand a Grand Prix at the Cannes Lions International Festival of Creativity in the Mobile category.

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9. The Lenz: Gorillaz

The Gorrilaz ad campaign elevated the digital marketing game by making a comeback with their Lenz app.

Lenz allowed fans to tap into the wonders of Augmented Reality (AR), Virtual Reality (VR), and geo-tagging to participate in virtual concerts. Fans could enter any one of the 500 Gorillaz House and listen to songs from their latest album, Humanz.

The experiential nature of the marketing campaign promoted the album to the max, while also bringing the fans closer to the band.

10. Hunger Spotter: Spotify and Snickers

Snickers ran a successful promotional campaign with the motto “You’re Not You When You’re Hungry”.

While the offline performance of the campaign was quite successful on its own, the mobile marketing campaign in partnership with Spotify put it in the digital spotlight. When the app registered that the user was listening to musical genres quite unlike their usual ones, a mobile advertising pop-up delivered the Snickers ad. The banner came with an actionable call to action button that redirected the user to Snickers’ Hunger Hits. This campaign generated nearly 7 billion overall impressions and a little under 2 billion unique reaches!

11. Check-in Coupons: UNIQLO

Japanese brand UNIQLO integrated social media, geo-tagging, and incentives to create a failproof mobile marketing campaign. Store visitors who used their social media profile to “Check-In” at any of the 62 UNIQLO stores in Tokyo were awarded a 100-Yen coupon as part of their brand messaging. As a result, the store gathered more visibility and made referrals fun. UNIQLO, over a span of three days, saw a tsunami of visitors resulting in 202,479 check-ins and a historic sale record touching 10 billion Yen!

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Final Thoughts

The above video ads or display ads examples illustrate the success of mobile marketing campaigns and mark the arrival of the mobile-first future of marketing. It is abundantly clear that a hint of creativity can go a long way in reinventing your brand for mobile customers. Use these advertising campaign examples as inspiration and develop ways to capture your audience’s interests while furthering your brand. With just enough experimentation on ad campaigns, you will be successful in discovering ways in which you can connect with your audiences and generate a buzz surrounding your brand!

Mobile marketing has innovative ways to reach the consumer. Which of the following is not one of them?

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What are the examples of mobile marketing? ›

Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

How do you promote a mobile marketing campaign? ›

10 Steps to Optimize Your Mobile Marketing
  1. Create a Responsive Webpage. ...
  2. Include an Option to Pay via Mobile. ...
  3. Launch a Mobile Ad. ...
  4. Increase the Ways to Interact With Your Brand. ...
  5. Join Mobile Social Networks. ...
  6. Make the Most of Marketing via SMS. ...
  7. Make the Most of Coupons and Discounts. ...
  8. Mobile App or Mobile Website.

What are some mobile marketing best practices? ›

By implementing the 14 tips that I'm going to share with you below:
  • Make your site mobile friendly. ...
  • Create mobile friendly content. ...
  • Take your brand to mobile users. ...
  • Get local with Google My Business. ...
  • Use text message (SMS) marketing. ...
  • Make your site navigable. ...
  • Add a personal touch. ...
  • Create QR codes for quick access.

What is mobile marketing explain with example? ›

Mobile marketers can create ads that appear on mobile devices based on a user's location. For example, some advertisers may only want mobile ads to appear when users are within a one-mile radius of their business. Mobile search ads. Search engines often offer specific ad types built for mobile.

Which marketing strategy is used for mobile apps? ›

App store optimization (ASO) is the search engine optimization (SEO) of mobile app marketing. Just like SEO, ASO is an ongoing process that requires constant testing and measuring in order to boost visibility and increase app downloads. The purpose of ASO is to get your app into the top search results in app stores.

What are some examples of advertising? ›

Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Hoardings, banners, flags, wraps, etc. Digital Advertising: Advertisements displayed over the internet and digital devices.

How can I improve mobile advertising? ›

14 Simple Changes to Improve Your Mobile Advertising Strategy
  1. Convey Your Message Without Sound. ...
  2. Make It Easy to Take Action. ...
  3. Optimize Ads for Voice Search. ...
  4. Share All Website Content on Mobile Platforms. ...
  5. Retarget Mobile Ads. ...
  6. Personalize Your Call to Action. ...
  7. Focus on Improved Ad Design. ...
  8. Include Your Location.
13 Oct 2020

How effective is mobile marketing? ›

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average, with the highest rates being over 11%. Here's your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals.

How does mobile marketing increase sales? ›

Using mobile marketing, you can engage with your customers across the platforms they use most, whether that's email, SMS, push, or in-app notifications. By responding to their communication preferences, you'll be able to drive higher levels of engagement among your user base.

What are the elements of a mobile marketing strategy? ›

The main elements of Mobile Marketing Strategy are: Design and Usability, Traffic Funnels, Content, Advertising, Local Opportunities, and Social Media.

What are mobile marketing channels? ›

Mobile marketing is a form of multi-channel digital marketing aimed at connecting with consumers via their mobile devices, like smartphones and tablets. Main channels include SMS, MMS, email, social media, content marketing, mobile responsive websites, apps, and push notifications.

What is mobile strategy? ›

1.2. Mobile strategy is not an extension of the online strategy. Focus on your customer's journey to understand where mobile can become a useful tool for your customers as they interact with your company. Typically, executives hired to drive the mobile strategy only look at the digital team's strategy.

What is mobile Social Media Marketing? ›

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

Why you need a mobile marketing strategy? ›

Mobile marketing enables businesses to reach mobile users in specific locations — and adapt their marketing campaigns and messaging accordingly. Geographic targeting is a critical advantage for any business to have since people carry their smartphones with them as they travel and visit different locations.

How can I promote my app without money? ›

How can I promote my app for free?
  1. Utilize app store optimization (ASO)
  2. Create targeted email marketing campaigns.
  3. Use app store ads.
  4. Use the power of social media - including paid social campaigns.
21 Apr 2020

How do I start an app marketing campaign? ›

How to market an app and stand out
  1. Make sure your app branding is on point. ...
  2. Conduct market research with your target audience. ...
  3. Reach out to influencers. ...
  4. Join the conversation. ...
  5. Host an app launch party. ...
  6. Utilize your mobile-friendly website. ...
  7. Write blog posts about your app. ...
  8. Leverage dedicated landing pages.
12 May 2022

What are the 5 strategies you would use to market the app tell us in details? ›

2. Create User Personas
  • Gather data about your target audience.
  • Identify patterns in behavior based on the data collected.
  • Identify common pain points for your audience.
  • Discover what kind of content resonates well with your audience.
  • Define the social media platforms they prefer.
  • Define whether they prefer Android or iOS.
15 Apr 2022

What are the 4 types of media advertising? ›

There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements. Print advertisements can be found in publications such as magazines or newspapers. Newspapers are known to be one of the most inexpensive forms of advertisement.

How do advertisers target mobile device users? ›

Information about location. Thanks to GPS data, the tremendous advantage of mobile advertising is an access to information about the exact location of smartphone and tablet users. This enables to precisely reach people in a given area, for example, near shops, or in a specific city or region.

What is mobile optimization in marketing? ›

Mobile optimization refers to the strategic approach of updating your website to deliver an ideal and engaging experience to users who are visiting the site from their mobile device. Truly optimized content offers amazing experiences across channels – including both desktop and mobile devices.

What are three advantages of mobile marketing? ›

Benefits of Mobile Marketing
  • Instant Results. The mobile phone is almost always powered on and near to its owner which means, he or she will receive the message at the very moment it is sent and can act on it. ...
  • Affordable. ...
  • Build Customer Relationship. ...
  • Reach Target Audience. ...
  • Easy to Track User Response.
5 Jun 2015

What are the benefits of mobile advertising? ›

11 Remarkable Benefits of Mobile Marketing
  • Cost-effectiveness. Let's start with the big one. ...
  • Mobile personalization. ...
  • Location-based targeting. ...
  • Immediacy. ...
  • Instant, real-time transactions. ...
  • Omnichannel reach. ...
  • Harnessing social media. ...
  • Shareability and Virality.

What are the four steps to mobile marketing process? ›

4 steps to make mobile marketing more effective
  1. Deliver cross-channel experiences. ...
  2. Leverage location-based targeting. ...
  3. Do not overlook viewability. ...
  4. Create the possibility for retargeting.

How do you attract customers over the phone? ›

One of the most effective ways to grab the attention of your customers is to call them by their names. Use their names at least three times during the conversation. This will generate more interest on their end.

What are the challenges of mobile marketing? ›

If you want to make sure your mobile marketing efforts succeed, the following are some of the challenges you may encounter and some strategies for overcoming them.
  • Measurement of Success. ...
  • Developing an Effective Strategy. ...
  • Choosing the Right Communication Channels. ...
  • Insufficient In-House Expertise. ...
  • Budget Restrictions.
7 Apr 2022

Which of the following is not an example of mobile marketing? ›

Explanation: Download extension is NOT a type of mobile ad extension.

What are examples of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

What is online marketing examples? ›

Some examples of online marketing campaigns include: Canon advertises for search keywords related to "photography" on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage.

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What is a good digital marketing strategy? ›

Examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email build customer loyalty.

What are the objectives of mobile marketing? ›

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.

How can I promote my app for free? ›

How can I promote my app for free?
  1. Utilize app store optimization (ASO)
  2. Create targeted email marketing campaigns.
  3. Use app store ads.
  4. Use the power of social media - including paid social campaigns.
21 Apr 2020

What are 5 examples of marketing? ›

  • Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
  • Send a Punchy Newsletter. ...
  • Search Engine Marketing. ...
  • Meeting Customers at Trade Shows. ...
  • Product Placement in Entertainment.

What is the best marketing content? ›

Our Top Content Marketing Examples for 2022
  • Interactive content marketing.
  • Video content marketing.
  • Social media content marketing.
  • B2B content marketing.
  • B2C content marketing.
  • Ebook content marketing.
  • Creative content marketing.
  • Blogging content marketing.
15 Apr 2022

What marketing content gets the best results? ›

Video is one of the best content marketing formats right now and it is a smart strategy to incorporate this type of content into your content marketing plan.

What are the 10 marketing activities? ›

Here are common marketing activities you can use in your promotional efforts:
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What is the best online marketing? ›

9 Best Internet Marketing Strategies for Growing Your Business
  • Search engine optimization (SEO) ...
  • Pay-per-click (PPC) advertising. ...
  • Content marketing. ...
  • Social media. ...
  • Email marketing. ...
  • Web design. ...
  • Conversion rate optimization (CRO) ...
  • Reputation management.

What is a digital marketing campaign? ›

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company's conversion rate.


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