NFT Marketing Strategies | How Moonbirds NFT Sold Out | Crowdcreate (2023)

NFT Marketing Strategies | How Moonbirds NFT Sold Out | Crowdcreate (1)

  • ByJeffrey Maganis

Table of Contents

Moonbirds NFT

Introduction of Moonbirds NFT

Moonbirds is a set of 10,000 utility-enabled PFPs, each with a different set of randomly distributed attributes. Kevin Rose, the founder of Proof, started building Proof, a media startup, which serves as the backbone of the drop of Moonbirds. PROOF Collective, a private members-only collective of 1,000 passionate NFT collectors and artists, has released its inaugural NFT production. The initial launch was close to 75 million USD in sales and now after a week, it is approaching 400 million USD in total volume. In terms of floor price, it is one of the quickest collections to achieve bluechip status.

Moonbirds are “the official Proof PFP” (picture for proof or profile pic) of the Proof Collective, according to the Moonbirds website. Moonbirds didn’t use the typical hype tactics that other NFT projects are using. And it was different with their raffle and launch approach which we will be diving into.

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(Video) Moonbirds NFT Marketing Case Study | $400M in 7 days!

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PROOF Collective holders will get two free mints (+ gas), and are permitted to enter the Allowlist Raffle. If selected, they may mint one more Moonbird during the Allowlist mint for 2.5 Eth. Raffle winners may mint one bird for 2.5 Eth.Moonbirds already has a base of 1000 people in Proof.xyz are already very influential. Moonbirds is being touted as “the official PROOF PFP,” with early minting privileges offered to holders of the PROOF Collective membership pass. And they just went up the right way. Kevin Rose these “podcast tours” which was done differently from other regular NFT launches. Podcast are hitting up in the NFT space as well as Twitter spaces and clubhouse. Kevin Rose got to do Podcast with Bankless, ZenAcademy and Tim Ferries all of which have a substantial amount of serial NFT investors looking out for projects to get into.

The project focuses on talking about its utility. And a crazy mint price of 2.5 Eth which had people and skeptics talking. Much of the project’s success was actually built long term and not your typical marketing hype. The base has already been established with Proof. Proof already has a strong base of like minded collectors – going deep and holding for the next 10-15 years and that is what launched the Proof collective.

If you hold one, you have access to this private discord. Kevin Rose is also not focused on how you get into the project score 3-5x and move on to the next thing. The long term collectibility on why you should care about that particular artist. Kevin Rose also believes that if you hold true to the promise, the price will take care of itself. It is ok to take less revenue and have a more stable community than volatile movements which most people in the space are doing right now.

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The longer you hodl your Moonbird, the more you are rewarded. Moonbirds is introducing a new feature called “nesting,” which allows NFT holders to bet their tokens in a non-custodial manner and receive additional rewards. Holders will attain varying status levels depending on how long they keep their NFTs locked away. According to Kevin Rose on one of his videos, he mentioned that “As you achieve different nest status levels, that allows us to deliver different benefits to you as Moonbirds holders, that will mean in-real-life meetups and events and there’s gonna be some crazy airdrops that we have planned”. And Kevin is talking about fulfilling the roadmap that they put out there.

Getting on the allowlist which Moonbirds do not have. Any member of the public was able to enter a raffle to be guaranteed access to mint. One mint was allowed per raffle winner for 2.5 Eth, Proof members were able to enter the raffle as well, but were also guaranteed two Moonbirds for every Proof membership NFT they owned, according to the Moonbirds website. Instead, a simple tweet like asking people to share the project if they believe in it because of its strong utility.

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Moonbirds also had these “retweet worthy” images of people not winning in the raffle. Which caught the attention of many in the Twitter space.

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And the good news

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The floor price usually tanks after most NFT projects have done their reveal. But this was not the case for Moonbirds. The current floor sits at 30+ Eth, just only after a week after their reveal. The hype is catching on real fast.

Moonbirds NFT

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Users tweeting on Twitter thanking how Moonbirds changed their lives.

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(Video) 5 Step NFT Marketing Strategy That Will Sell Out ANY Project

How Moonbirds NFT Sold Out

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And celebrities like Jimmy Fallon and Beeple who are hodlers as well.

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Trading volume on NFT marketplace OpenSea hasn’t been this high since January.

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How Moonbirds NFT Sold Out

Moonbirds generated more secondary sales this week than blue chip NFT collections like Bored Apes and Azuki mustered in the past month.

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Moonbirds NFT

Author

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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Author

NFT Marketing Strategies | How Moonbirds NFT Sold Out | Crowdcreate (20)

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

(Video) VALHALLA NFT Marketing Analysis - How To Build a Premium NFT Brand

NFT Marketing Strategies | How Moonbirds NFT Sold Out | Crowdcreate (21)

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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FAQs

What is the best marketing strategy for NFT? ›

Now that you better understand what an NFT is, let's find out how these unique assets derive their value.
  • AMA Sessions For NFT Marketing. ...
  • Collaborate With Other Creators. ...
  • Email Marketing. ...
  • List Your NFT In Popular Newsletters. ...
  • Become A Collector. ...
  • Examples Of NFT Marketing Campaigns With Utility.
5 Sept 2022

How did Moonbirds get popular? ›

Interest in the collection of 10,000 birds was high partly because of the people behind it: the Proof Collective, a group of 1,000 NFT collectors. Members include well-known NFT figures, including artist Mike Winkelmann, known as Beeple, and investor Gary Vaynerchuk.

How fast did Moonbirds sell out? ›

A new series of pixelated NFT owls dubbed Moonbirds dropped on Saturday and sold out in just two days, garnering $281 million in sales volume and becoming one of the top collections in existence, according to Fortune.

How do I make sure NFT sells? ›

How to sell an NFT the first time: 5 Steps
  1. Choose a platform. Your journey to selling an NFT starts with choosing a platform. ...
  2. Make a crypto wallet. To list your NFT for sale, you need to have a cryptocurrency wallet. ...
  3. Price your NFT. ...
  4. Create a listing. ...
  5. Accept an offer.
25 Mar 2022

How can I increase my chances of selling NFT? ›

List your NFTs on multiple marketplaces. Do not stick to a single NFT marketplace, make sure to upload your NFTs on multiple marketplaces to increase the chance of selling them. SuperRare is one NFT marketplace for single-edition digital artworks, while Foundation is a marketplace for trading any blockchain assets.

How much did Moonbirds mint for? ›

Moonbirds had a set mint price of 2.5 ETH, roughly in the $7,000 range, which the NFT community raised concerns about when it came to accessibility.

How many Moonbirds are nested? ›

Moonbirds are a collection of 10,000 utility-enabled NFTs that unlock a private club membership, act as an access token to the PROOF Discord's Moonbirds channels, and provide access to the project's "nest" staking mechanism.

Who is the founder of Moonbirds? ›

Tech entrepreneur Kevin Rose's Web3 startup Proof is the creator of the smash NFT project, Moonbirds. The rapidly-expanding startup recently said that it would open up commercialization rights to Moonbirds and Oddities to everyone.

Why are Moonbirds NFT so expensive? ›

Moonbirds is a collection of 10,000 pixelated bird NFTs. After launching on April 16, Moonbirds quickly shot up in price. Many blame the surge of interest on its being created by the Proof Collective, an exclusive group of 1,000 NFT collectors, and its cofounder Kevin Rose.

How many moonbird NFTs are there? ›

Comprising an exclusive collection of 10,000 Non-Fungible Tokens, Moonbirds follows the ERC-721 standard on Ethereum's blockchain ecosystem. Launched on April 16, 2022, the NFTs feature portraits of 'owls,' one of the most mysterious members of the nocturnal family.

How much does a moonbird cost? ›

The current price is $0.0036 per MBIRD.

How do I attract NFT buyers? ›

In order to attract more buyers to buy your NFT, you need to make sure that your NFTs are unique pieces of digital art that cannot be found anywhere else. That would depend on your own niche, style and personality to develop one-of-a-kind NFT artworks which collectors and investors appreciate.

How do I get customers for NFT? ›

People won't buy your NFT unless you market it extensively. Several NFT marketing agencies offer media PR and influencer marketing to attract buyers. Communication is the key to manage your audience.
...
Create an account on platforms such as:
  1. BitCoinTalk.
  2. Telegram.
  3. Discord.
  4. LinkedIn.
  5. Facebook.
  6. Twitter.
  7. Instagram.
  8. Reddit.

Can NFT be sold easily? ›

Yes, selling NFTs is easy. You can either sell them through an online marketplace or directly to a buyer. There are a few things to keep in mind when selling NFTs, such as setting the right price and ensuring that the transaction is secure.

Why is my NFT not selling? ›

Lack of Hodlers. Another reason that items in NFT collections fail to sell is a lack of collectors wanting to hodl their investment. Some of the hottest collections out there suffer from flippers looking to buy low and sell for a modest or even high profit.

Is selling an NFT The fastest way to get rich? ›

In fact, most NFTs are nothing more than speculations at this point. If you apply the same discipline and investment principles that you use when buying stocks, however, you may be able to generate long-term wealth in the NFT space.

What makes an NFT successful? ›

One of the most important parts of building a successful NFT project is setting your initial NFT mint price correctly. If you charge too high of a mint price upfront, you risk losing your momentum, not selling out your collection, and losing the support of your collectors.

How much did Moon birds make? ›

The Moonbirds team raised approximately $66 million from the allowlist mint based on current market prices. Moonbirds is a collection of pixel art birds minted on Ethereum. Each bird has different traits that denote its scarcity, and the art makes for a fitting profile picture on social media apps like Twitter.

How many Moonbirds are there? ›

Moonbirds are a collection of 10,000 non-fungible tokens issued under the ERC-721 standard on Ethereum's network that took flight on April 16th, 2022.

When did moonbird NFT launch? ›

Moonbirds is an NFT collection of 10,000 owl avatars. It is one of the fastest collections to reach bluechip status in terms of floor price. Moonbirds was launched on April 16 by Proof, a media startup founded by renowned venture capitalist Kevin Rose.

What is special about Moonbirds? ›

Moonbirds is a collection of 10,000 unique owl avatars with rare traits such as mohawks, eye patches and fiery eyes. The project can be categorized as part of the PFP boom that's hit the crypto industry. PFPs are profile pictures displayed on social media sites by celebrities or other NFT enthusiasts.

What is the next moonbird? ›

The livestream also revealed the first official expansion of PROOF's Moonbirds collection, known as Moonbird Mythics, is expected to launch in early 2023. The collection will span 20,000 NFTs, and is the organization's third NFT profile picture (PFP) project.

What moonbird means? ›

Definition - What does Moon Bird Pose mean? Moon bird pose is an advanced arm-balancing and leg-behind-the-head posture that requires strength in the arms and shoulders, as well as flexibility, particularly in the hips and legs.

How did Kevin Rose make his money? ›

Rose co-founded Revision3, Digg, Pownce, and Milk. He also served as production assistant and co-host at TechTV's The Screen Savers. From 2012 to 2015, he was a venture partner at GV. As of December 2022, Kevin Rose's net worth is estimated to be roughly $30 Million.

What is the most expensive NFT? ›

Finally, the most expensive NFT to ever sell was Pak's 'The Merge'. The $91.8m price tag was a record for an artwork sold publicly by a living artist. The NFT was sold on Nifty Gateway to 28,893 collectors who purchased 312,686 units of mass (which were single NFTs).

How much is a Moonbird NFT? ›

Moonbirds (MOONBIRD) is an NFT collection. Moonbirds (MOONBIRD) price floor today is $9,350.40, with a 24 hour sales volume of 181.1 ETH. As of today, there is a total of 10000 NFTs minted, held by 6591 unique owners, and has a total market cap of $93,503,966.93.

Who owns Moonbirds NFT? ›

Kevin Rose, founder of Moonbirds, a set of owl images worth $165 million, lays out his investing strategy for digital art.

What is the least expensive NFT? ›

What is the cheapest an NFT can sell for? Technically, there is no lowest price that an NFT can sell for. A few of the collections we've looked at have a floor price of just 0.001 ETH ($1.30). However, depending on the blockchain an NFT is created on, gas fees can end up being more costly than the NFT itself.

Why people are buying expensive NFT? ›

NFTs are valuable to some people simply because of the creativity or sheer skill of the artist who created them. People will spend millions of dollars on a piece by Van Gogh for the same reason they'll pay $69 million for a digital artwork by NFT artist, Mike Winkleman.

How many NFTs have failed? ›

ABOUT 80% of NFT PROJECTS ARE GOING TO FAIL!

What are the top 5 NFTs? ›

Best NFT Tokens 2022
  • 1) Decentraland.
  • 2) Sandbox.
  • 3) Axie Infinity.
  • 4) Tezos.
  • 5) Theta Network.
20 Oct 2022

What country sells most NFTs? ›

The NFT industry reached about $41 billion in 2021, surpassing traditional art sales. These traditional sales reached $50 billion by 2020.
...
NFT Statistics in depth.
CountryNo. of NFT Users
United States3.81 million
China2.68 million
Vietnam2.19 million
India1.50 million
6 more rows
20 Sept 2022

Are NFT losing value? ›

NFTs lose value because they fail to provide holders with value. Investors buy these assets at an over-speculated price, then once the creator fails to execute on their promise, prices plummet.

How do you buy Moonbirds? ›

Go to CoinMarketCap and search for Moonbird. Tap on the button labeled “Market” near the price chart. In this view, you will see a complete list of places you can purchase Moonbird as well as the currencies you can use to obtain it. Under “Pairs” you'll see the shorthand for Moonbird, MBIRD, plus a second currency.

How do I get NFT moon birds? ›

Once you have ETH in a wallet, head to OpenSea. This NFT platform houses the Moonbirds project. Connect your wallet and locate the NFT you would like to purchase. If it has a “buy now” price, you can purchase it right then.

Who is the biggest NFT influencer? ›

Pranksy. Pranksy is a well-known Pseudonymous non-fungible token investor with the most extensive collection of non-fungible tokens on the Ethereum blockchain. He is one of the NBA top shots. Cryptokitties, Hashdemons, Noob, Stoner Cats, Art Blocks, etc., are the major NFTs that Pranksy invested in.

What are NFT buyers looking for? ›

Collectors want a coveted historical piece. This NFT buyer loves everything cool, novel or interesting. This is evidenced by a survey done by civic science, where 41% of the survey respondents stated that if they purchased an NFT, they didn't expect it to grow in value.

What do NFT buyers want? ›

About 82% of NFT buyers surveyed said they were motivated by investment purposes, according to the Hiscox Online Art Trade Report released Tuesday.

Can NFT be easily sold? ›

Yes, selling NFTs is easy. You can either sell them through an online marketplace or directly to a buyer. There are a few things to keep in mind when selling NFTs, such as setting the right price and ensuring that the transaction is secure.

Is it hard to get your NFT sold? ›

Most people interested in creating and selling NFTs are digital creatives. So in short: Yes, it is hard to sell an NFT unless you already have an audience. As with anything, you need to find your buyers, and they don't come just because you uploaded something on a marketplace or website.

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